UNFOLDING THE SUN FOR A BETTER EARTH
Sunfolding designs and builds solar panel trackers, powered by air. Revolutionizing an industry still working on 100 year old mechanical technologies for its trackers, Sunfolding wanted to make solar panel trackers as natural as the solar power they generate. We partnered with Sunfolding to unfold their brand story to create distinction in a B2B market where challengers face uphill battles. Along with a sharp story, WDP X extended the graphical identity to a digital future, including animation of the logo, a host of presentation materials for sales meetings, and by streamlining the use of colors and typography.
One of the challenges facing a technical company in the B2B space is how to add an emotional connection to the brand. We achieved this by working with the Sunfolding team to tailor story, design, and visual aides to what it’s all about: unfolding the sun for a better Earth for all of us.