UNFOLDING THE SUN FOR A BETTER EARTH

Sunfolding.png

Sunfolding

Sunfolding has a disruptive approach to solar tracking systems. But how do you approach a market, when contractors and builders minimize risk by going with better-known solutions? WDP X helped Sunfolding going from start up idea to established brand in 2016.

Symbol.png
 

Sunfolding designs and builds solar panel trackers, powered by air. Revolutionizing an industry still working on 100 year old mechanical technologies for its trackers, Sunfolding wanted to make solar panel trackers as natural as the solar power they generate. We partnered with Sunfolding to unfold their brand story  to create distinction in a B2B market where challengers face uphill battles. Along with a sharp story, WDP X extended the graphical identity to a digital future, including animation of the logo, a host of presentation materials for sales meetings, and by streamlining the use of colors and typography.

 

One of the challenges facing a technical company in the B2B space is how to add an emotional connection to the brand. We achieved this by working with the Sunfolding team to tailor story, design, and visual aides to what it’s all about: unfolding the sun for a better Earth for all of us.

file.gif
Photo style: People

Photo style: People

We simplified the use of colors to emphasize the communication.

We simplified the use of colors to emphasize the communication.

Presentation assets re-design

Presentation assets re-design

Website concept design

Website concept design