BUILDING A DIGITAL CROWD AROUND THE EPITOME OF OFFLINE:
However, launching a book in age of screen-reads requires clever crowd-building. We partnered with the authors to create a bold, eye-catching graphical identity that would work across all types of media, from book to website. We designed a visual toolbox that would integrate all touchpoints, including the book cover and campaign website. Then, we crafted a social media campaign based on data-driven insights and learnings, and prepared the launch.
We’re extremely proud to have contributed to this book’s emergence in a wider audience.