Even after completing two successful accelerator programs, the company needed a solid platform to speak from - and a new name, identity and pitch. Finding funds and partners to collaborate with was urgent for this highly innovative, yet culturally controversial startup.
With a solid story, Qurasense has been able to raise funding. A focused SoMe strategy - designed to help breaking the taboo barrier in an honest way - sparked conversation in narrowly targeted audiences. And a sharp brand design sparked the kind of conversation Qurasense is looking to start.