Aside from the “wow, that’s cool” factor, few people really pay attention to robotics in their daily lives. How do you carve out a market space in the Construction industry where there are limited number of buyers? Finding the right message and story - without being too technical.
The company’s product stories needed to guide everything from marketing to hiring and funding pitches. It started with a name change to set the tone for the brand’s value proposition. Then, we fully re-dressed the brand to reach not only B2B buyers, but a wider audience i.e. journalists, consumers and the general public.